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Health Choice and Blue Cross Blue Shield of Arizona Reveal New Dual Brand

PHOENIX – Nov. 3, 2020 – Following Blue Cross® Blue Shield® of Arizona’s (BCBSAZ) acquisition of Health Choice, Health Choice Arizona members will see the new dual brand on member materials and communications, the website, and more. Member benefits will remain the same, and members can continue to use their current member ID card.

In addition to the BCBSAZ individual, employer, and Medicare plans, BCBSAZ and Health Choice Arizona offer health coverage and related services to Arizonans eligible for Medicaid and those who are dual-eligible for Medicare and Medicaid. This includes the Arizona Health Care Cost Containment System (AHCCCS) Complete Care plan, the AHCCCS Regional Behavioral Health Authority (RBHA) plan, and the “Generations” Medicare health plan.

“We want to ensure members know that when they see the new dual brand they will continue to receive the trust and respect that our members and network have come to know with Health Choice Arizona, and the reputation and support of Blue Cross Blue Shield of Arizona,” said Shawn Nau, Chief Executive Officer of Health Choice.

In addition to the dual brand, the Health Choice Arizona plan Health Choice Generations (a dual special needs plan), will become Health Choice Pathway effective, Jan. 1, 2021. None of these changes impact member benefits, and members can continue to use their current member ID card. For any member questions or concerns 1-800-656-8991 or visit https://www.healthchoicepathway.com/for more information.

About Health Choice

Health Choice is a managed care organization delivering healthcare services through health plans, integrated delivery systems, and managed care solutions. Health Choice offers comprehensive, coordinated care to more than 200,000 Medicaid members and 8,700 Medicaid and Medicare dual-eligible members. Health Choice is a subsidiary of Blue Cross Blue Shield of Arizona. To learn more, visit HealthChoiceAZ.com.

About Blue Cross Blue Shield of Arizona

Blue Cross Blue Shield of Arizona (BCBSAZ) is committed to helping Arizonans get healthier faster and stay healthier longer. With a focus on connecting people with the care they need, BCBSAZ offers health insurance and related services to more than 1.7 million customers. Through advanced clinical programs and community outreach, BCBSAZ is inspiring health in Arizona. BCBSAZ, a not-for-profit company, is an independent licensee of the Blue Cross Blue Shield Association. The company, and its subsidiaries, employ more than 2,400 people in its Phoenix, Chandler, Flagstaff, and Tucson offices. To learn more, visit azblue.com.

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